set yourself apart
Not only will you look like no one else,
you’ll be a part of something
like no one else.
We are building the A.P.E. of window cleaning.
What is a.p.e.? it stands for “anti-Private equity”.
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The deep pockets of Wall Street have infiltrated Home Services and are looking do one thing, and one thing only: profit and create returns for everyone at the top and above.
So what is Private Equity and how does it work? PE involves funds investing directly in private companies or buying out public ones to remove them from stock exchanges. Usually managed by private equity firms, venture capitalists, or angel investors, these investments aim to enhance company value over time for sale.
They are typically illiquid, long-term, and involve active management to boost growth, operations, or strategy before exit via sale or IPO all in the name of sales and profit.
Ask yourself one question; would you rather support a business and line the pockets of the elite OR support a strong local business that focuses on serving and giving back?
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Private equity firms (while they are great at optimizing efficiency, structure, and creating profitable businesses) often prioritize short-term profits over long-term quality and stability, which can harm the home services industry. This focus can lead to cost-cutting measures that reduce service quality, material quality, employee wages & benefits, removal of culture driving activities, cutting of all existing philanthropical focuses in each brand, and this all trickles down to degraded customer satisfaction.
As a result, homeowners may face inconsistent service, higher prices, and less trust in providers. Understanding this dynamic is important to make informed choices when selecting home service companies and to support businesses that prioritize quality and community well-being.
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A lot of home service verticals have been impacted by Private Equity - Window Cleaning isn’t one of them.. yet
At Wonderboy, our mission is to create an unparalleled customer experience, drive value back to those who turn the flywheel, and create opportunities for liquidity without the deep pockets of Private Equity, Institutional Investors, and External Partners.
To do this, we aim to scale our brand nationally through a licensing platform that brings wealth to the people who actually do the work, not someone sitting in the Hamptons.
With one collar blue, and one collar white, we are building one of the first wealth generation machines in Window Cleaning that always maintains customer experience at a 5-Star level, and builds long lasting relationships with the ones who put in the hard work to serve them, and being rooted in philanthropy.
from the owner,
“to build a home service business like no other, you have to be like no other.”
Nick fay - chief wonderboy
a.p.e. through licensing
Choosing a licensee agreement over a typical franchise or a private equity-owned brand offers distinct advantages that empower business owners with greater flexibility, lower costs, and enhanced control. Unlike franchises, license agreements often come with fewer restrictions, allowing you to adapt and innovate locally. You avoid hefty franchise fees and ongoing royalties, making your investment more affordable and profitable.
Compared to private equity brands, licensees typically maintain more operational autonomy without the pressure of aggressive growth mandates. This means you can focus on building strong community ties and sustainable success.
Purchasing a Wonderboy license allows you to enjoy the benefits of brand recognition and support while retaining freedom and financial advantage.
the perks of being a part of wonderboy
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Our Licensor team will help you get your Wonderboy license the right way in your state. This ensures you understand the legal rules and stay fully compliant.
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From A-Z, you’ll have access to all the sauce that will get you generating revenue day 1.
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One of the hardest parts of starting a business is creating a strong brand and marketing. At Wonderboy, you found us because our brand and marketing caught your attention. With us, you’ll stand out in your market as a natural born leader, ready to dominate.
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By using our service agreement structures and nationwide accounts, you can easily grow a highly valued source of income without the hard struggle you'd face alone.
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You’ll have access to a nation-wide group of high quality cleaning companies and locations in the Wonderboy network (and all affiliate networks). This kind of mentoring and access to networking will help you supercharge your license location to scale to the size of your dreams.